E para promover o lançamento de LEGO Insiders... aqui vai uma caça ao tesouro!

Hoje é lançado o programa LEGO Insiders, o "upgrade" que a LEGO irá fazer ao seu programa VIP Points. Para promover esta alteração, o grupo vai lançar uma caça ao tesouro, onde os fãs de todo o algumas partes do mundo poderão ganhar muitos e bons prémios ao fazer scan a peças que tenham em casa.

Problema? 

Só está disponível em alguns países, nomeadamente: Austrália, Canadá, Dinamarca (excpecto Greenland e Faeroe Islands), França Metropolitana, Alemanha, Nova Zelândia, Coreia do Sul, Reino Unido e Estados Unidos.

Como Portugal é um dos países que não está abrangido, fica aqui a press release para a actividade, em Inglês.

 

 

HUNT FOR GOLD AND BECOME A LEGO INSIDERS MILLIONAIRE!

THE LEGO GROUP ANNOUNCES GLOBAL TREASURE HUNT TO

CELEBRATE LAUNCH OF LEGO INSIDERS

 

·Global competition to win millions of prizes hidden within your LEGO bricks at home

·Join the LEGO Insiders Treasure Hunt to be in with an opportunity to become LEGO millionaire, with six winners announced every week until 2^nd October

·Plus the chance to win instant digital downloads whilst scanning

 

21^st August 2023: In celebration of the launch of membership programme LEGO Insiders, today the LEGO Group has unveiled the LEGO Insiders Treasure Hunt - where fans can win millions of prizes.

Using augmented reality, the LEGO Insiders Treasure Hunt allows users to scan LEGO bricks** either at home or in LEGO stores to try and find a golden LEGO brick and reveal a prize. What’s more, there is no limit on how many times a day you can hunt for bricks, making play more rewarding than ever.

Over the next six weeks, there will also be the opportunity for six people in each participating country to become a LEGO millionaire, winning [£7,000 / US$9000 / €8,200 / CAD$12,000 / AUD$13,250 / NZD$14,500 / DKK 60,500 / KRW 11475000] worth of points to spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles and more.

For those who don’t win the jackpot, there are thousands more prizes to be won including digital comic book makers, unlocks in LEGO games and digital downloads of iconic images from our history. 

LEGO Insiders is a loyalty programme for LEGO fans, where play is rewarding and everyone is welcome.  Replacing the previous LEGO VIP membership programme LEGO Insiders now includes more ways to celebrate being a LEGO fan including, earning points when you purchase sets from LEGO Stores and LEGO.com, plus earning more points when you register your collection.  There are also fun activities for the whole family and the opportunity to be the first to hear about great offers and new products, plus join a community with other LEGO fans through LEGO Ideas. 

Both new and existing fans alike can take part in the hunt by visiting www.LEGO.com/Treasure-Hunt from today until 2nd October 2023.  Don’t have a LEGO brick nearby? Why not visit the nearest LEGO Store and scan there, or pop round to a friend’s house and play together. Prize winners will be notified immediately, receiving a unique codeto redeem their prize on the new LEGO Insiders website.

From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there's something for everyone and a world of play inside.  

To find out more about the competition, see the full terms and conditions and find out more about coming a LEGO Insider visit www.LEGO.com/Insiders and www.LEGO.com/Treasure-Hunt